La vie en rose

In Jamie Ivey"'s delightful sequel to Extremely Pale Rosé, he attempts what seems the impossible-running a successful rosé bar in France. French friends laugh heartily and say it"'s the silliest idea they"'ve ever heard! Why, the customers for bars are mostly men and rosé is seen a woman"'s drink; not to mention, it"'s a seasonal drink and his trade will vanish come September! Then as if that wasn"'t enough, bars make their money from food, rosé isn"'t meant to accompany food. It"'s flat out preposterous. But Jamie looks at the entire scheme through rosé tinted glasses, and the idea proves irresistible. In spite of everything, rosé sales are booming in France and the sales of reds and whites have grown stagnant. If Jamie can just find that perfect bar, in a pretty square, and chalk up a daily selection of different rosés, the bar could be a great success.