Marketing and Firm Value

Bokus

Marketing and Firm Value presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and methods used. For researchers, it provides an overview of metrics, methods, a...

961.00 kr

Visa erbjudande

Marketing and Firm Value

Bokus

Mer från märket

Mer i kategorin

Böcker

Mer från butiken

Bokus

Liknande produkter

Make Over Your Marketing, 12 Months of Marketing for Salon and Spa: A guide for how-to make over every aspect of marketing in the salon and spa

Marketing

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural GuideFrom Presentations and Promotions to Communicating and Closing

Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Searc