Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

Bokus

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. How did Subway turn one accidentally discovered pri...

299.00 kr

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