The CustomerCentric Selling Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

The CustomerCentric Selling Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

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The Proven Approach to Prospecting for the Long Sales Cycle it's a fact: 92 percent of c-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?

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