Helt vildt!

It is easier to name five contemporary Danish design brands than five living Danish designers. That statement might seem provocative but it usually elicits laughter and a comment along the lines of, “Yes, you’re right,” even from Danes working within the industry. Of course, given a moment, we would be able to come up with more than five names of Danish designers working today, but the question points up a significant phenomenon in today’s Danish design: it is the brands – not the designers – th