Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future

Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future

Bokus

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excell...

237.00 kr

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