Design for Service: A framework for articulating designers’ contribution as interpreter of users’ experience

Doctoral Thesis in Design at HDK - School of Design and Crafts, Faculty of Fine, Applied and Performing Arts, University of Gothenburg. Previously, most knowledge about development of new services has been treated within the service marketing and management discourse, where emphasis is put on customer integration in the process, and the co-creation of the value proposition - the service. Despite both knowledge spheres, design and marketing/management, have been deeply involved in the developmen