Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

Bokus

In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what ma...

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