The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader

The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader

Bokus

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and R...

224.00 kr

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