The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World

The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World

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whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. in The Customer Rules , C. Britt Beemer, a leading consumer research and marketing consultant, and bestsel...

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