
International Business
876 kr
Beskrivning
Offering a forward-looking and critical approach to International Business, this textbook demonstrates how multinational enterprises (MNEs) shape and are shaped by a rapidly changing global environment. Bringing together established theories, emerging critical perspectives, and interdisciplinary insights, the book equips students to understand contemporary MNEs' strategies, the roles and interests of key actors, and the geographic and firm-level structures of international business activity
Produktdetaljer
- Kategori
- Annonsering och marknadsföring
- Varumärke
- Bookoutlet
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