Marketing Planning & Strategy (häftad, eng)

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Format Häftad Omfång 296 sidor Språk Engelska Förlag SAGE Publications Ltd Utgivningsdatum 2021-09-28 ISBN 9781529760132